Building A Foundation
Before Unthink Digital Marketing Agency develops your brand strategy, we need to define what digital success means for you and your company. We first identify your key performance indicators and North Stars (your goals). Once we have understood and adopted your goals we get working on adopting your company's industry metrics, we research the competition and see what they are doing that's working for them and in some cases we can even replicate exactly what they are doing. Part of our process is conducting SWOT analysis and keyword research to find the lowest hanging fruit when it comes to acquiring traffic.
We look for the lowest hanging fruit for traffic because every business is different and any variable in how you operate, wording, the pricing, location and even design aesthetics make a huge impact in the best ways to reach and influence prospect buyers. Sometimes a company's best friend is Craigslist, sometimes their best source of organic traffic is vertical partnerships or pure SEO. We do whatever we can for your company - that's why we chose our name Unthink. We don't stick to just one list of services and wait months to go back and test and change. We instead do what we can each week just as if we were your direct marketing employee - always testing, building and changing marketing efforts.
Your website design must be clean, responsive, SEO friendly and ready to scale. When it is, we integrate your social media platforms and start growing your following through content marketing. Each piece of content is artfully created with your marketing and search keywords using fine tuned SEO software tools.
In your early social media growth stage, we do extensive market research and testing until we reach your desired clients with precision and at only the lowest price per engagement.
Then, quite frankly, we throw some money at it. Conversations bring us more data as you make sales, earn leads or generate a better list. Only then is it time for pay per click (PPC) advertising.
Too many other marketing and advertising agencies get that backwards by advertising, seeing what sticks and fine tuning the pages that readers respond to. That is dandy for the advertising agency, but it's not good for your bottom dollar when you have five specialists throwing your money in the air to see what sticks. Our founder has been an entrepreneur for fifteen years, she's been there and she's not going to play with your money like that.
Google AdWords and other PPC Advertising
Work Spouse Consulting, LLC is a Google Partner and loves driving traffic to your website that are eager to hear about how you can solve their problems. You have many choices in how want to share your message and with whom. Detailed and targeted ads bring the buyers or clients that are searching for you and ready to trust you.
Internet Lead Generation Marketing
As a 10 year veteran internet lead generation marketing agency, Unthink prides itself in the level of complex projects we are able to work on and deliver positive ROI for our corporate clients. Lead generation agencies tend to outsource to a plethora of contractors but we don't so that we can control quality and support our local community. Lead generation is a high level management effort that can be long lasting and sustainable if done right or it can be done as a PPC campaign where your lead gen strategy stops working as soon as you stop paying attention to it. What we do with lead generation is technically fix and create everything we possibly can for your brand so that you are exposed and shared through as many different platforms with the same consistent story, with A/B landing pages, custom forms, PPC campaigns, content creation, Hubspot management, Social Media Management and Search Engine Marketing a as well technical tweaks and improvements to your business website so that everything is consistent and Google preferred so you can rank better and thus be found more by the right people which helps you conver them a lot more.
Not everyone can do lead generation, but Unthink.me actually started as a lead generation consulting service.
Content Inbound Marketing
With engaging and informative content hosted on your website you are able to not only attract highly targeted prospect clients but also help yourself converting them. Inbound Marketing is the process of attracting the attention of prospects, via content creation, before they are even ready to buy. Most of us search during the awareness phase, then as we learn we type in more specific keywords during the consideration phase and then look into specific companies during the decision phase. Through targeted content and inbound marketing strategies, internet marketing companies like Unthink, are able to help your website be found more, get people to trust you and then conver them with a lead generation strategy. Inbound Marketing Consulting is one of the best and most cost-effective ways to convert strangers into customers and promoters of your business. When engaging followers on social media, your content demonstrates brand authority and your expertise. Over time, your page becomes more likely to be found in search engines without additional advertising costs.
What can an inbound marketing agent do for my company? In this Lead Gen Page we give out $50 in Facebook Ad budget.
Responsive Google Website Design
Having a responsive website is paramount to your business. With more people searching for you by smart phone and tablet, you must provide a platform where they are encouraged to explore all your website has to offer. Additionally, Google will actually penalize websites with unresponsive design which affects your SEO and Page rank.
Unthink has almost 10 years of experience developing and designing new mobile friendly websites using Wordpress development.
SEM - Social Media Marketing
Social Media Management is often considered easy but there is a science to any madness. Unthink offers SEM services for small business owners, we help you increase your followers and leads from increased engagement on your social media pages. Your business is more likely to be found in search engines due to your Facebook business page than your actual website. Especially in the early years when your website is still new and increasing it's Page rank. We grow followers who want to engage with your services by highly targeted ads to reach your ideal clients.
Unthink.me has a few SEO experts employed in our team. Our team of internet marketing experts can help you with schema generator, seo analysis, content optimization with platforms like Hubspot or InfusionSoft and do onsite optimization to help you rank on Google. Search Engine Optimization is a technical marketing strategy that requires many moving pieces, and with many of the frequent updates made by search companies like Google, Bing, Yahoo SEO is almost like a living organism that must require due diligence and nurture because of its constant change. When search engines understand what you are about, you are brought better traffic. Searchers find rich and informative content. Search engines are happy to have done their job well and reward you by sending someone to you again. Your website then ranks higher than your competition. Request a free SEO Consultation.
Optimizing websites for organic search ranking is how we connect great organizations with the people who want to find them. Our approach to SEO focuses on working with search engines and website to find that happy medium between front-end user experience and crawlability, indexability, and semantic relevancy. Those are a lot of fancy words to describe something that’s actually pretty simple. Through SEO and other digital marketing services, we mold, and polish your website so that it looks just as great to search engines as it does to your customers. Everyone on our team has a strong background in SEO and we pride ourselves in tying the concepts of search engine optimization back to our clients’ business goals.
Optimization is in our DNA. Get in touch and let’s see how we can help
This is what good SEO looks like
This is what bad SEO looks like
With A Goog SEO Agency as Partner for your website you can expect:
- Higher rankings through Google, Bing, and Yahoo searches
- More website traffic to your websites or A/B landing pages
- With more organic SEO traffic, your conversions increase
- Prospects spend a longer time on your website pages helping them rank higher on Google
- As they spend this time they are also learning about you and your offerings while you are earning their trust without lifting a finger.
- Scalable marketing process which costs remain flat
- Higher conversion rates
- Engaged social following
- SEO agencies positively impact your business sales cycle
- Keeps you from earning free advertising
- Your overall digital marketing budget to decrease
- Build trust and credibility – the more you appear at ‘random’ in your non-customers queries the more they will trust you and your offerings
- SEO Makes you ubiquitous
- helps you drive offline sales
- SEO takes advantage of your weak competitors
- Works constantly for you
Humberto Valle, MBA Strategist and Marketer.