Why good enough is not good enough anymore.

What worked yesterday has no guarantee of remaining relevant and working tomorrow

Banner Blindness is real, your ads, links, headlines, images and everything else needs to be more human than ever and have a more down to earth appeal vs. I’m selling you something (as if you don’t know it) if you[...]

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Direct Labor Efficiency Variance

I know business is business and there are standardized ways of calculating and measuring your efficiency, profits, etc...

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