3 thought provoking marketing ideas

10 years ago we were helping mid size companies figure out new competitive advantages so they could stake new markets. Now we focus on marketing. You see, true marketing is a management level effort, consumers are no longer ok with being interrupted with ads they didn't ask for, or trying to[...]

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Why good enough is not good enough anymore.

What worked yesterday has no guarantee of remaining relevant and working tomorrow

Banner Blindness is real, your ads, links, headlines, images and everything else needs to be more human than ever and have a more down to earth appeal vs. I’m selling you something (as if you don’t know it) if you[...]

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